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Lessons from PR Week judging
14.07.2017
“It’s the Oscars of the PR industry”. These were the opening words of PR Week Editor in Chief, Danny Rogers, welcoming the judges to the day of reckoning. A full day of analysing, challenging, deliberating and ultimately deciding who will walk away with the gongs at the PR Week Awards ceremony in October. And he’s…
A Creative Crash Course in B2B Storytelling: Building Campaigns with Impact
29.03.2018
By Stephen Pritchard, journalist and broadcaster If I had £1 for every paint-by-numbers B2B tech release with a plea for coverage, I’d be a rich man. I recently joined the Nelson Bostock High Growth team and their Creative Director, Dan Warren to discuss how, with the evolving nature of journalism, creatively storytelling around even the most…