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Last week NBU towers was host to a fascinating event. Industry experts came together to discuss how the next generation of B2B researchers are influencing the ever-changing B2B buying process. With insights from Google, marketing industry analysis house Econsultancy, security brand AVG and B2B Marketing magazine, we explored the challenges brands face in aligning communications…
One of the inescapable concepts in PR right now is working with Influencers. For today, we’re going to take the easy way out and leave the debate for another time – what is an influencer, where do they exist, and who or what do they even influence? Instead, we’re looking at a fun use of a…
17.04.17, by Tim Lines, Associate Director Productivity is a utopia we’re all striving for. Sometimes that means working harder. However, it’s often a question of working smarter. Or, working in a different way. I recently spoke with B2B Marketing about and some of my tips and tricks. While there is no single answer to boosting…
19.04.17 Opening up in an interview with The Telegraph this week, Prince Harry became the latest public figure to speak out about their mental health experiences. After the loss of his mother, Diana, the Princess of Wales, in 1997, Prince Harry admits to “shutting down all of his emotions”. Prince Harry’s recent appearance on Bryony…
“It’s the Oscars of the PR industry”. These were the opening words of PR Week Editor in Chief, Danny Rogers, welcoming the judges to the day of reckoning. A full day of analysing, challenging, deliberating and ultimately deciding who will walk away with the gongs at the PR Week Awards ceremony in October. And he’s…
By Stephen Pritchard, journalist and broadcaster If I had £1 for every paint-by-numbers B2B tech release with a plea for coverage, I’d be a rich man. I recently joined the Nelson Bostock High Growth team and their Creative Director, Dan Warren to discuss how, with the evolving nature of journalism, creatively storytelling around even the most…
By Will Hart, Deputy Managing Director, Nelson Bostock Unlimited It’s one of the great joys of working life to be able to offer candidates their first jobs in PR. To see them embrace the opportunity and ‘learn to fly’. Here at Nelson Bostock, there are three key things we look for in people (at all levels):…
It might seem like the world and his dog has a social media presence today. It’s certainly a must for B2C companies, but does it make sense for B2B marketers? The answer is a resounding ‘yes’. Alongside increasing vital site traffic, a social media presence allows you to connect with your audience on a human…