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#singles day
Why is China’s Singles day such a big deal? And why does it boost the online economy in particular?
11.11.2015
#alibaba #china #ecommerce #retail #shopping

In the run up to Black Friday, we took a look at another huge shopping holiday elsewhere in the world. China’s Singles day has had a far reaching impact in the retail space. The day generates over nine billion dollars for ecommerce giant Alibaba alone, and it’s only set to grow. From humble beginnings as…

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The Edit – 13.11.15
13.11.2015
#Facebook #future of marketing #marketing #Star Wars #the edit

What’s caught our eye This week was the annual e-commerce behemoth that is Singles Day. Over 91.2bn yuan (£9.4 billion) was spent, a 60% increase from last year. What started as an anti-valentine university group has now turned into the day where young Chinese singletons spend on themselves. This is hardly a surprise with factors…

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