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Why is China’s Singles day such a big deal? And why does it boost the online economy in particular?
11.11.2015
In the run up to Black Friday, we took a look at another huge shopping holiday elsewhere in the world. China’s Singles day has had a far reaching impact in the retail space. The day generates over nine billion dollars for ecommerce giant Alibaba alone, and it’s only set to grow. From humble beginnings as…