Zuora, A Nation Subscribed

Create a new category leader.

Zuora is driving the biggest consumption shift in the 21^st century: from buying products outright to subscribing to services. But while many of us will have interacted with Zuora’s technology, not many will have heard of the company.

Our challenge was to change this, raising awareness amongst a large, national audience and building Zuora’s profile as the undisputed Subscription Economy thought leader.

Nelson Bostock used consumer research to craft original, eye-catching storylines that delivered unprecedented levels of coverage – including breaking into the UK nationals for the first time.