BT
Change perceptions to position BT as a national champion
The brief
Communicate the rebrand as not just a change of symbol, but a symbol of change.
Nelson Bostock was the lead agency for BT’s rebrand, tasked with managing its reputation and shedding the old BT image. We managed the keynote speeches, press conference presentation, content creation, media attendance and press office.
Following the rebrand, the Nelson Bostock team has worked with BT on specific initiatives to start changing the narrative:
- BT Skills for Tomorrow programme – upskilling the nation with digital skills
- BT Young Pioneer Award as part of the National Tech4good awards
- Proactive press office promoting positive changes in customer service
- Providing key consumer groups with background briefings
Success in
of the UK population reached with positive messages and sentiment about the BT brand
years - BT’s goal to help 10 million people across the UK embrace new digital skills by 2026 has been reached five years ahead of schedule
pieces – of quality coverage for the rebrand event, 60 press conference attendees
Check this out
Running a proactive press office for BT and EE
Build positive associations with BT and EE Nelson Bostock is the lead agency for the BT and EE press office, tasked with managing the brands’ reputations not just with the media, but among its customers. Our role is to make sure we continually highlight how the companies connect for good, whether that’s through new social...
Read more
Launching 5G for EE
Be the first mobile network operator in the UK to launch 5G. EE is the leader in 5G in the UK, from switching on the first 5G trial in East London, to demonstrating the first live 5G broadcast. The mobile operator wanted to cement its position by being the first to launch 5G in the...
Read more