Twilio

Make Twilio the developer’s ‘go to’ platform

#Cloud & Communications #Enterprise Tech #high growth #Media Relations

The brief

Build Twilio’s profile among developers to position it as the first choice to work with.

To connect with a savvy and sceptical developer audience, authenticity was key. Nelson Bostock tracked calendar events and emerging issues on community forums to create stories that would land.

Nelson Bostock delivered 40 pieces of tier one coverage, including The FT, BBC, and CNBC, and a 100% increase in developer signups on the day the BBC piece went live.

Success in

40+

pieces of tier one coverage

100%

increase in developer sign ups

YoY

increase in tier one coverage over 5 years

We are ending 2020 with a programme that is considerably stronger and more productive than the one we started the year with, and that's been down to a lot of hard work.

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