SHARE NOW
Building thought leadership in mobility
The brief
Make SHARE NOW a part of the conversation around London’s changing mobility landscape
Nelson Bostock worked with SHARE NOW to identify the issues which are going to affect Londoners the most, and developed robust consumer research stories to give SHARE NOW a voice in the media on these issues. We also developed a story around how public transport strikes in December 2019 would affect over half of Londoners.
NBU delivered national media coverage with the Daily Express and key trade publications including FleetPoint, Fleet World and Automotive Management, secured media briefings with VOGUE and Forbes as well as reviews with Vanity Fair, and engaged with influencers like Gadgetsboy to raise SHARE NOW’s profile among key audience demographics.