BT/EE

Running a proactive press office for BT and EE

#Cloud & Communications #consumer tech #Crisis and Reputation Management #Media Relations

The brief

Build positive associations with BT and EE

Nelson Bostock is the lead agency for the BT and EE press office, tasked with managing the brands’ reputations not just with the media, but among its customers. Our role is to make sure we continually highlight how the companies connect for good, whether that’s through new social tariffs for broadband customers who need extra support or providing reassurance that our retail stores are back on the high street to help those who need it most.

Our proactive storytelling – in support of the reactive press office – has achieved month on month positive press coverage across broadcast, national and lifestyle media.

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