Over the past few years, social media and video sharing platforms have bypassed the gatekeepers of traditional media. Now anyone can create their very own channel, with the freedom to develop and share content with a global audience.
This democratisation is not without its pitfalls, but authentic content used in the right way has an unmatched ability to generate interest, start conversation and affect behaviour.
The speed of change and variety of choice in technology means consumers have always relied on reviews and recommendations from those in the know. And there’s now a new breed of experts clocking hundreds of millions of views around the world.
While the debate about the merits of social influencers versus traditional media will no doubt rumble on, no well-considered PR strategy can afford to overlook the potential of this new generation of consumer tech superstars.
In our first edition of RECHARGED – a magazine dedicated to all things consumer tech – we looked at the new tech superstars. Meet four of them below!
GadgetsBoy
YouTube subs – 37.4k
YouTube views – 13.9m
Tomi Adebayo has become one of the UK’s most influential tech experts. With over 10 years’ experience in the tech and advertising industry, Tomi knows UK tech fans as well as anyone and is a pro at creating compelling branded content across multiple platforms.
ElzTheWitch
YouTube subs – 136k
YouTube views – 13.9m
Elz works in tech and produces witty videos about her great passion – games – although there’s also great content on her channel about platforms and consoles. After just two years she’s already rubbing shoulders with the UK YouTube elite, and she’s also a big name on Instagram and Twitter, with 164k and 43k subs respectively.
Tech Spurt
YouTube subs – 392k
YouTube views – 91m
The newcomer on the list, Tech Spurt is run by Chris Barraclough. With over a decade of experience reviewing technology for dozens of tech publications including TechRadar and Recombu, Chris is pushing 100m views in just over two years. Expect in-depth tech reviews, comparisons, unboxings and hands-on features with all the latest UK tech and gadgets.
Supersaf
YouTube subs – 1.64m
YouTube views – 317m
SuperSaf TV is one of the UK’s most popular tech review channels. Hosted by Safwan Ahmedmia, viewers can enjoy the latest tech news and reviews for the latest smartphone, cameras and other consumer tech.
To discover more tech superstars, check out the latest edition of RECHARGED here.
Joe Dawes, Associate Director, Nelson Bostock