Welcome to the latest Compass Network newsletter.
We’ve had a busy start to the year for partners across the network with collaborations, new business pitches and client wins. We’re looking forward to more opportunities for partners across the network to work together as 2015 continues.
As always, if you have any questions or suggestions about the Compass Network, please email: Compass AT nelsonbostock.com
Below are updates from some of the network on what has been a great few months!
This quarter saw the retirement of our co-founder and Chairman Martin Bostock after 28 incredible years. Under his inspirational leadership our original agency, which was started by just him and business partner Roger Nelson, has grown into the award-winning agencies that currently make up Nelson Bostock Group Unlimited. Although he will be sorely missed both personally and professionally, he leaves with our appreciation and admiration.
As part of Canon’s partnership with Berlinale Talents, a lucky few from the Nelson Bostock Unlimited team flew out for the 65th International Berlin Film Festival in February. Mobile World Congress in March saw the HTC team busy, launching the HTC One M9 flagship phone alongside the well-received virtual reality headset – HTC Vive. We’ve also begun 2015 working with fantastic new clients, including UK success story Mind Candy, innovative payment platform Stripe and a series of projects for pest control market leader Rentokil.
It’s been an exciting quarter at Fever with some major new business wins – including; global music streaming service Deezer and a wellbeing venture from author and broadcaster, Liz Earle. Campaign work has been equally exciting, including a campaign with football legend Peter Schmeichel for HTCs UEFA partnership, plus The Big Boxtrolls Recycling Week Challenge to mention just two.
Here at Clearbox Communications in the last quarter, we’ve given media a special delivery from Mr. Grey for the launch of 50 Shades of Grey and taught the press how to drive like a stunt driver for the launch of Fast & Furious 7. We went ten rounds with the press and World & Olympic boxing champ Katie Taylor for www.its4women.ie, and we’ve expanded our team with the appointment of a new Media & Communications Manager, Leanne Reilly. The media landscape in Northern Ireland welcomed two new faces recently with the launch of Belfast Live and Belfast Vibe, two new news websites from Mirror Group and Johnston Press respectively. You can see them here – http://www.belfastlive.co.uk/ and http://www.belfastvibe.com. If you need a contact at either site, give us a shout!
Canela Spain has had a very busy start to the year with an office move for the Madrid Team. We have also had some very intense new business activity for both the Barcelona and Madrid offices, with the following clients wins so far in 2015; Café Royal, Peel, UNI Global Union, Rollei, Leef and PaySafecard. In addition to all of this, we are in the process of redesigning our web page and rebranding ourselves. We will be launching our new image after Easter to coincide with our 9th birthday.
Here at Spotlight PR during the first quarter we have hired Simon Zingerman as Creative Director and Magnus Nilsson as Art Director, as we are seeing an increasing need for us to provide integrated marketing solutions for our clients. Furthermore, we have started working for several new clients including DuPont/Corian, NTT Security and Primelog.
2015 started with an important win for MY PR: Paglieri Sell System, an Italian Company specialising in beauty and healthcare, and a leader in the large-scale retail trade sector. MY PR will cover the company’s media relations and digital PR in order to increase the awareness and visibility of its several brands. Our first project together is a corporate social responsibility partnership between Bieffe (one of Paglieri Sell System’s brands and a leader in the hair accessory market) and Me.Dea, an association that fights violence against women.
Schwartz PR is proud to announce several client and project wins for the first quarter of 2015. One new client, iCracked, launched in Germany in March and revolutionises the mobile device lifecycle. Powering a community of over 1,700 certified iTechs, it is the world’s largest and most efficient on-demand repair and trade-in service for smartphones and tablets. Barbara Mieth and Jörg Ankermüller have joined Schwartz PR recently as PR consultants. Barbara has a strong expertise in tech companies and Jörg contributes his broad experiences with crisis communication.
Insights
German editors are more ‘passive’ than ‘active’ users of Social Media…
Cision undertook detailed research into the social media activities of journalists in different countries. 60% of journalists in Germany use social media for their daily work – the percentage of them who use it for research increased from 64% in 2011 to 73% in 2014. By contrast, the percentage of journalists who do not use social media for their own publication or promoting their published articles declined from 64% to 60%.
Crisis is a time for new opportunities in Russia…
Natalia Buchelnikova, CEO of Moscow-based comms agency Buman Media, has written about the agency’s innovative thinking and high-quality work, and how they both continue to deliver excellent results for Buman’s clients. As far as she is concerned, the influence of strong visuals, social media and vloggers should never be underestimated!